28 March 2013 - TORONTO - CNW/ - The Canadian Academy of Recording Arts and Sciences (CARAS) is thrilled to announce that Bruce Cockburn is the 2013 JUNO Awards Sustainability Ambassador. In this role, Cockburn will help CARAS and the JUNO Awards raise awareness about actions being taken to reduce their carbon footprint. Bruce Cockburn has focused on a wide range of issues over the course of his career. He has raised awareness, and continues to speak out, about unsustainable logging, pollution, native rights, land mines, and Third World debt, though organizations such as Oxfam, Amnesty International, Friends of the Earth, USC Canada, and The David Suzuki Foundation.
"The JUNO Awards are a living example of how the power of music connects us and drives positive change. Each year, they demonstrate their commitment to sustainability through engaging stakeholders, managing resource consumption and waste, mitigating climate change impacts, and integrating sustainability into purchasing decisions," said Bruce Cockburn.
Cockburn is featured in a PSA that launches today via CARAS and JUNO Awards social media networks and that will air in the venue prior to the 2013 JUNO Awards Broadcast on April 21st. In addition, Bruce is one of the JUNO Award Canadian artists profiled in The Power of Music: Sustainability and the JUNOS, an exhibit also launching today at the Royal Saskatchewan Museum (RSM).
The interactive exhibit, developed in partnership by CARAS and the RSM, highlights the connection between music and sustainability by featuring the music and personal causes of Cockburn, Sarah Harmer, Buffy Sainte-Marie and Neil Young. Also featured in the exhibit are songs and the sustainable causes of more than 20 other Canadian musicians including Arcade Fire, Billy Talent, Gord Downie, Justin Bieber, and Nelly Furtado, among others.
For the third consecutive year, CARAS and the JUNO Awards are using CSA Z2010, a national event sustainability management standard, to guide integration of sustainability considerations into decision making and event related activities. Use of the standard means engaging all involved with the JUNO Week events in contributing to overarching sustainability objectives.
For more information about the 2013 JUNO Awards and upcoming JUNO Awards events, visit www.junoawards.ca.