True North - A Life Inside the Music Business
Written by Bernie Finkelstein

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True North - A Life Inside the Music Business by Bernie Finkelstein

5 March 2012 - One of the all-time greats in Canadian music recounts his life and times in the business from the 1960s to the present. Whether acting as a producer, record label owner, or manager of great singer/songwriters and bands, Bernie Finkelstein, recipient of the 2006 Juno Special Achievement Award, has played a pivotal role in bringing great Canadian music to the rest of the world.

Bernie Finkelstein has been a prominent figure in the Canadian music industry for nearly five decades. Now, a couple years after selling his beloved True North label and only recently stepping down from his role at MuchFACT, which has given out more than $63 million in grants to Grammy-winning acts like Sarah McLachlan, Nelly Furtado and Arcade Fire, Bernie is finally ready to talk. In this wildly entertaining and outspoken memoir, the producer, label owner, and artist manager opens up about his childhood, breaking into the Greenwich Village scene with The Paupers at age 19, discovering Bruce Cockburn, producing the "loudest band in the world," Kensington Market, managing and producing Murray McLauchlan, Blackie & The Rodeo Kings, and Rough Trade, winning 40 Junos, and much more. ~ from

Bernie also has a Facebook page where he states "If people want to post questions or comments on my wall I'm going to do my best to answer them. They can be about Bruce or anything else. The page is largely about my book but who knows where it might go."

Bernie's book, True North - A Life Inside the Music Business, is available April 17, 2012. You can order / pre order through the links below:

Amazon Canada:
Amazon USA:
McClelland & Stewart (Publisher):

~bobbi wisby

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This page is part of The Cockburn Project, a unique website that exists to document the work of Canadian singer-songwriter and musician Bruce Cockburn. The Project archives self-commentary by Cockburn on his songs and music, and supplements this core part of the website with news, tour dates, and other current information.